25 years of experience.
More awards than you can shake a stick at.
I used to work in a biotech lab at the National Institute of Molecular Biology and Biotechnology, where I did my undergrad and masters studies.
The most interesting thing we attempted to create was a banana that carried a vaccine, so that all you needed to be vaccinated was eat the fruit.
Imagine how many lives I could have saved.
Unfortunately I’m not one for such a lofty calling. I literally crossed the street from my lab to the College of Fine Arts, where I finished at the top of my class with a degree in Visual Communication, in three years instead of the usual four.
These days I like to conduct mind-control experiments online—creating engaging digital campaigns, building websites that allow for a smooth user experience, real-time news jacking on social media.
AND make people buy things they never thought they needed, like more bananas.
Art and science need not be mutually exclusive; beautiful sites can be functional, well-crafted online videos and the campaigns around them can deliver KPIs. Thanks for listening to my TED talk.
Creative Director / WPP / WUNDERMAN THOMPSON (MAY 2019 – PRESENT)
Creates integrated, digital, social media, and CRM campaigns, working closely with strategy, data, and media teams.
Crafts global pitches and rebranding projects, leading multi-country teams.
Led integrated and digital projects in collaboration with other agencies.
Digitas Singapore / Regional Creative Director (Dec 2014 – APR 2019)
Oversaw the creative output in 7 countries in APAC, from massive web builds to the world’s tiniest banners.
Grew the Digitas creative team from a single art director to a full-fledged, three-division, highly diverse, multinational team handling social, digital, and on-ground campaigns with capabilities for concepting and producing content in-house and in real time.
Led the creative team as we won gold for Agency of the Year. Thrice.
Creative jury member at international award shows like Clios, Spikes, Kyoorius D&AD.
Featured in Where are the Boss Ladies?, a worldwide initiative to highlight female executive talent in advertising.
BBDO/PROXIMITY (JUNE 2008 – Nov 2014)
In 6 years rose up from Senior Art Director, to Associate Creative Director, then finally becoming Creative Director / Proximity Head of Creatives.
Led integrated and digital campaigns that picked up awards at Cannes, Spikes, One Show, New York Festivals AME, Adfest, and AdStars.
Won first place at the LIA Creative Conversations Creative Directors’ competition (Philippines)
Dubiously awarded by Cosmopolitan Magazine as a Fun, Fearless Female for the work on the #itsmorefuninthephilippines campaign
TBWA\ (April 2006 – May 2008)
Started my advertising career as an art director right out of an internship at TBWA
Bagged the Philippines’ first Young Lotus metal at Adfest
Won several awards, including Gold at the TBWA Global + Absolut Vodka Very Short, Very Cheap Film Festival
FREELANCE (1997 – 2006)
Web developer & content designer
Technical proofreader and editor for scientific and legal journals
Book jacket design and typesetting
Graphic Designer