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DIGITAL CAMPAIGN

FedEx Online Cinema

Take the drama out of delivery

 

FedEx doesn't make a drama out of package delivery. To dramatize the lack of drama, we made a zombie-themed spot and another with a secret agent with an all-important package, with no worries about the end result, and premiered the films on the FedEx Online Cinema.

Role: Creative Direction, art direction

 
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WEBSITE

Dive into the FedEx Online Cinema to watch the No-Drama Delivery movies.

Go behind the scenes and see how zombies are transformed in Zombie Outbreak. This was connected to a Facebook app where you could zombify your friends—but the FedEx Facebook account delivers the antidote to their your friends’ wall in the nick of time.

Get into the driver’s seat to deliver the all-important Package #83, just make sure your driving reflexes are good enough to beat everyone else in the world.

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