Influencer campaign

#NEXTJEN

Instead of showcasing rooms, restaurants, and amenities, we created communities to bring our brand story to life. We positioned ourselves as the new ideas hotel for the new generation traveler. #NextJen was born.

We invited #NextJen influencers to come and play with the hotel space. With their diverse backgrounds and interests, they brought in events they were passionate about.

brought in fun, instagrammablE and hashtag-worthy collaborations

Launch

We teased the audience with a launch video showing the new, refurbished Hotel Jen spaces designed to inspire you.

impact

12M reach
142% increase in instagram followers over 4 months
TripAdvisor rating jumped 53 spots to be #24 out of 305 hotels in Singapore