Web series

Quaker Power Meals

We created 20 episodes for the Quaker Power Meals web series, featuring celebrity chef Erwan Heusaff. The meals were in 2-minute, easy to follow formats. We also designed an app that categorised the meals into different levels of complexity—from Getting Started to High Intensity—and increasing healthfulness, including Cheat Day meals.

 
 

videos

Hotel Jen

24 hours in 24-second City Guides

We created the world’s shortest city guides — designed to inspire spontaneous travelers who aspire to get the most out of every single second on their travels. We set off to capture the excitement of 24 hours in Singapore and Manila, in 24-second videos. We researched the locations and planned the itineraries to make sure that whatever time of day it was, there was always something to do or places to go.

 
 

impact

  • Our videos received more than half a million views

  • Doubled social engagement

  • Increased followers by 40% and created a 20% increase in brand awareness.

  • But most importantly, during the period of the campaign, there was a 10% boost in bookings and 60% uplift in conversion rate, demonstrating that consumers had not only seen the content but responded positively to it.

Awards

  • Hotels Magazine Social Media Awards — Best Integrated Digital Campaing

  • Marketing Excellence Awards — Excellence in Travel and Hospitality Marketing, Silver.