Doctor Strange
SOCIAL CAMPAIGN
Enter another dimension with Doctor Strange
How does one convey the feeling of jumping between portals to other dimensions? We created the experience on Facebook by connecting several Canvas ads that led to different paths depending on your choices. It was unprecedented, and we worked with Facebook to create the linked worlds. This work was replicated globally by other Disney partners for different markets.
We created a similar experience for Instagram by diving deeper and deeper into multiple, connected Instagram accounts. Users clicked through to go deeper into each world, learning more about each characters.
Finally, we created “format-breaking” videos that appeared to break the Facebook interface, mimicking the shattering effect that Doctor Strange would have on the border between realities.
LINKING TOGETHER 4 canvas ads
Each canvas was a separate dimension that we designed. We worked with Facebook to create this new technique of linking together these media formats.