Finding Dory
SOCIAL CAMPAIGN
A forgetful character in a platform designed for forgetting
Finding Dory is the sequel that came 13 years after the hit movie Finding Nemo. The challenge is to reel old fans in, while baiting an entirely new audience. Dory is famous for her short-term memory loss, so we created a memory-themed social media campaign, using an equally forgetful platform—Snapchat.