Conquering nations through localisation.
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A forgetful character in a platform designed for forgetting
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LOCALISED Digital & SOCial campaigns
DISNEY
WALT DISNEY STUDIOS · Marvel · Star Wars · Disney Channel · DISNEY XD · DISNEY JUNIOR
We created campaigns for six Disney brands for across Asia-Pacific, from social posts for the TV channels, to digital campaigns for Walt Disney Studios/Pixar, Marvel, and Star Wars—up to 12 movies every year. These were localised content, based on social listening and insights for each of the six countries (Philippines, Singapore, Malaysia, Vietnam, Thailand, and Indonesia). Going beyond mere translation of global posts, we worked closely with the data and the social media teams to create content specific for each of the markets, the local traditions and trends; this made the campaigns more relevant to the local audience, delivering high engagement and record movie ticket sales.